above-the-line advertising


above-the-line advertising
сокр. ATL рекл. заказанная реклама*
а) (для рекламного отдела компании: рекламные мероприятия, заказываемые у рекламных агентств, периодических изданий, радио- и телекомпаниям, а не выполняемые сотрудниками фирмы)
б) (для рекламного агентства: стоимость рекламы, которую рекламное агентство заказывает в интересах заказчика в средствах массовой информации и т. п.; не входит в стоимость услуг рекламного агентства, то есть находится "над чертой")
See:

Англо-русский экономический словарь.

Смотреть что такое "above-the-line advertising" в других словарях:

  • above-the-line advertising — noun Advertising using conventional media such as television, radio, newspapers, cinemas and posters • • • Main Entry: ↑above …   Useful english dictionary

  • above-the-line advertising — /əˌbʌv ðə laɪn ædvətaɪzɪŋ/ noun advertising for which a payment is made and for which a commission is paid to the advertising agency, e.g. an advertisement in a magazine or a stand at a trade fair. Compare below the line advertising (NOTE: as… …   Marketing dictionary in english

  • above the line — aˌbove the ˈline , above the line adjective 1. ACCOUNTING relating to a figure included in a statement of a company s profits and losses before tax has been paid, not after tax: • The acquisitions will be treated as above the line exceptional… …   Financial and business terms

  • above-the-line — UK US adjective ► MARKETING relating to advertising on television, in newspapers, on the internet, etc. rather than to other ways of telling people about a company or product: »There has been a shift in advertising away from traditional above the …   Financial and business terms

  • Above the line — may refer to: *Above the line (filmmaking), an accounting term used in film production to denote expenditures that occur prior to filming *Above the line (advertising), an advertising strategy to promote brands through conventional forms of mass… …   Wikipedia

  • above the line — Sales promotions such as mailshots, on pack and in store promotions, product placement, sponsorship and so on. On client invoices advertising agencies historically charged for advertising in the media above the line and for the agency s creative… …   Law dictionary

  • above-the-line promotion — above the line promotions N VAR Above the line promotion is the use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising. Compare below the line promotion.… …   English dictionary

  • Above-The-Line Costs — Costs incurred during the production of an advertising commercial that are associated with the creative side of it. These costs include those incurred for actors, music and photography. Because creativity cannot be measured directly, above the… …   Investment dictionary

  • above-the-line — 1) Denoting those entries printed above the horizontal line on a company s profit and loss account that separates the entries that establish the profit (or loss) from the entries showing how the profit is distributed. Prior to the introduction of …   Big dictionary of business and management

  • above the line — /əˌbʌv ðə laɪn/ adjective, adverb 1. COMPANIES forming part of normal income and expenditure before tax ● Exceptional items are noted above the line in company accounts. 2. relating to revenue items in a government budget 3. ADVERTISING relating… …   Dictionary of banking and finance

  • above the line — adverb (or adjective) or above line əˈbəvˌlīn 1. : in that part of the score sheet in bridge that is reserved for the scoring of honors, penalties, and premiums used of any score that does not count toward game; compare contract bridge 2. :… …   Useful english dictionary

Книги



Поделиться ссылкой на выделенное

Прямая ссылка:
Нажмите правой клавишей мыши и выберите «Копировать ссылку»

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.